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Research papers

A theoretical and empirical study of product placement quality

Based on expert, domain knowledge and experience, academic advice and guidance, as well as an extensive meta-analysis of existing advertising, awareness, involvement, and perception studies, iTVX, in collaboration with OTX Research of California...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Raymond C. Petit, Frank Zazza
June 21, 2005
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Citation

Petit and Zazza (2005a, June 21). A theoretical and empirical study of product placement quality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-theoretical-and-empirical-study-of-product-placement-quality


Research papers

Global market research in the Internet age

The rapid pace of globalization is placing extreme demands on market researchers. Enabling technologies exist to permit market researchers to deliver breakthrough capabilities in terms of understanding customers and consumers while delivering...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Raymond C. Petit, Robert W. Monster
February 3, 2002
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Citation

Petit and Monster (2002a, February 03). Global market research in the Internet age . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/global-market-research-in-the-internet-age-